Liquidated logos: Vandalism or art?

“By suggesting an opposing force, liquidation recalls overcomsumption, the tyranny of advertising, and the slang of the appearences”

Art is something so precious to me. I love creations that make me feel something and speed up my brain. I hate being still and discovering new aritsts and concepts is one of the things that keeps me going. What I know now is an infinitesimal amount of what I will hopefully know in the future, (and that really excites me!).

The other day I was at the bibliothèque when a book catched my attention. It was one of those pretty-looking coffe table books that usually talks about fashion or visual creations, so obviously I couldn’t resist and reached to it. Art + Fashion: Collaborations and Connections Between Icons is the book where I discovered Zevs and therefore the starting point for this blogpost. 

A picture I took from the book, and my later post on IG (@janiraplanes)

Zevs kind of captivated me and made me question myself quite a bit. As the quote at the top of the post suggests, he brings awareness in the obsession people usually have with brands and showing off .

ZEVS is…

  • French
  • Street Artist
  • Best known for his trademark “liquidation” technique

“He was an early and influential graffiti artist and active as a tagger in Paris in the 1990s. He is named after a regional train, Zeus, that almost ran him over one day he was down in the metro. Working with other French artists in the second half of the 1990s like André and Invader, Zevs has been among the prominent figures who pioneered the French street art scene.”

“Though his interventions have been very popular, it has been discussed in France whether it is vandalism or art.”

(^thanks wikipedia for making me look as if I knew a lot about him)

Btw, just so you can know more information about this great individual, here I found a great talk Zevs made back in 2010:

So… Question yourself… is the work of Zevs vandalism or art?

I already know my answer.

Love, Janira x

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